L.A. Green Bean

Can't say enough how much LAgb digs it when high fashion finally makes a turn for a greener future. One improvement Gucci can make is committing to ending the use of cheap labor and raw materials. A pair of sweet looking Gucci boots made of recycled material and certified fair trade would become a staple in any LAgb closet, that is for sure. Besides, the world has enough of new stuff as it is.

From Grist:

There’s a new fashion trend this fall: saving Indonesian rainforests. The Gucci Group, the prestigious conglomerate of fashion and luxury brands that owns Yves Saint Laurent, Alexander McQueen, Stella McCartney, and Balenciaga, has decided to eliminate all paper made from Indonesian rainforests. That includes everything from its letterhead to the pretty paper bags with ribbon handles that they give to shoppers to hold their new couture.

A paper policy, you say? That’s not really fashionable, is it?

Turns out it is. Gucci Group’s policy puts it at the front of a list of major companies—including Tiffany & Co., H&M Group, Hugo Boss, Bulgari, and Ferragamo—that have decided they don’t want their brands to be associated with the destruction of rainforests or with encouraging climate change.

Worldwide, the degradation and destruction of tropical rainforests is responsible for 20 percent of all annual greenhouse emissions. In Indonesia, which supplies much of America’s paper, a lot of this deforestation is driven by the pulp and paper industry—notably the notorious paper company Asia Pulp and Paper. More

Grist

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